Paid Marketing Expert

Join Our Team

Paid Marketing Expert

KDP Digital Publishers is seeking a performance-driven Paid Marketing Expert to plan, execute, and optimize advertising campaigns across multiple platforms. The ideal candidate will have a deep understanding of digital ad ecosystems and a strong ability to translate data into actionable strategies that drive business growth.

Requirements:

Minimum 2 years of hands-on experience in paid digital marketing.
Proven success managing performance-based campaigns across multiple platforms.
Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and Google Analytics.
Proficient in using tools such as Google Tag Manager, UTM tracking, and other analytics/reporting platforms.
Excellent analytical, problem-solving, and communication skills.
Ability to work independently and in a team-oriented environment.
MBA in Marketing or a related field (preferred).

Key Responsibilities:

Manage and optimize paid media campaigns on Meta (Facebook/Instagram), Google Ads, TikTok, Bing, and other digital platforms.
Track and analyze key performance metrics such as CPA, ROAS, CTR, and conversion rates.
Conduct A/B testing, refine audience targeting, and adjust bidding strategies for maximum ROI.
Stay up to date with the latest trends and algorithm changes in the digital advertising landscape.
Collaborate with creative and content teams to align ad creatives with campaign objectives.